Environmental graphics & retail communication

Whole Foods Permanent Signage

Large-format department graphics developed for a busy retail environment and designed to communicate at a glance.

The collection shows both finished artwork and installed context, balancing a hand-drawn voice with brand clarity and practical wayfinding.

Environmental graphics
Signage systems
Large format

11 selected works

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Hand-illustrated pizza department signage installed above a counter — 01Pizza department — installed signage

Juice department sign installed above a refrigerated display — 02Juice department

One-step meal destination sign installed above freezers — 03One-step meal destination

Seafood experts at your service retail sign — 04Seafood experts

Fewer ingredients retail sign installed above a refrigerated case — 05Fewer ingredients

Fresh high-quality ingredients illustrated permanent board — 06Fresh ingredients

Illustrated Toronto and local eggs permanent sign — 07Local eggs and Toronto

Craving-themed permanent sign installed above a freezer — 08Freezer destination — installed signage

Colourful large-format Earth Day mural — 09Earth Day mural

Cupcake ingredient illustration installed in a retail space — 10Cupcake ingredients — installed signage

Season's best berries illustrated permanent sign — 11Season’s best berries

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