Composition & Art Direction
Illustration, product, typography and campaign messaging were brought together into a consistent visual system for web and social formats.
Back to Brand & Digital
Natura
Personal concept project
Natura
Belle
Concept Beauty Brand · Social Media & Campaign Design
A botanical skincare campaign built around an original hummingbird illustration, a refined product story and a warm, handcrafted visual language.
My role
Original Illustration · Art Direction · Digital Composition · Campaign Design · Social Adaptation
Tools
Procreate · GPT Image
The process
From original drawing
to campaign system.
Final designs
A visual identity that
adapts across formats.
Social media campaign
Four posts.
One visual story.
A coordinated carousel moves from brand introduction to benefits, origin story and collection call-to-action. Select a thumbnail to view each design.
Story adaptation
Designed for
the vertical frame.
The campaign’s hero artwork was adapted into a 1080 × 1920 Instagram Story with a clear product message and collection call-to-action.
Explore more